AI-Assisted Content Creation and Social Media Marketing

The programme is designed for entrepreneurs, marketing and communications staff, content creators, SMM specialists and career changers. Learners plan a goal-oriented social media strategy, create and verify text, visual, audio and video content, manage publishing and communities, automate workflows and analyse performance.

• Study period: 05.10.2026–31.01.2027
• Volume: 8 ECTS, or 208 astronomical hours
• Contact learning including assessment: 132 hours
• Independent study: 76 hours
• Languages of instruction: Estonian and Russian
• Field of study: marketing and advertising, ISCED-F 0414

The seven modules cover responsible AI use; social media strategy; text content; visual, audio and video production; platform-specific publishing; automation, APIs and analytics; and an integrated campaign project with final assessment.

Open the official curriculum as PDF · Download DOCX

Completing the curriculum does not automatically confer a professional qualification or an EQF level. A micro-credential certificate may be issued only after the curriculum has received the required activity licence; until then, the programme is delivered as continuing education with the legally applicable completion document.